How social media is changing tattoo

The rise of social media has had a huge impact on the art of tattoo – both positive and negative. 

It’s provided an invaluable platform for artists to display their work and reach potential clients. But it’s also become a space where work can be manipulated and even plagiarised. 

In partnership with Bepanthen, Re: News visited two tattoo studios in Auckland – Imposter Inc and Tattoo Gold – to discuss how social media has affected their business and their art.

“It’s our job as an artist to educate them to say ‘what we’ll do is change this and this to create an image that is unique to you.’,” Matt Trevelyan of Imposter Inc says. 

The Modern Face of Tattoo is a new series created in partnership with Bepanthen. How do you look after your tattoos?

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